Are you planning to include more video content in your marketing? Are you producing a dynamic new corporate video? Perhaps you have an upcoming appearance on TV? Video and TV are fast becoming the most effective marketing medium when it comes to establishing your brand, but there are a few essential tips to making sure you come across at your very best when in front of a camera. As video and TV are a visual medium, what you wear and your overall appearance will have an impact on how you come across. When it comes to choosing a suitable outfit, avoid anything patterned and opt for solid colours (apart from white, which never looks great on camera, or green – which would make your body invisible if you are standing in front of a green screen!). Dress smartly and conservatively to ensure you don’t draw attention away from the key messages you want to get across and don’t wear noisy jewellery. Lastly, make sure you pay attention to your shoe choices too. You never know when a ‘set change’ might be required and you find yourself standing instead of sitting behind a desk, so make sure you consider your outfit from head to toe.
Once you have got your look right, getting your true personality across on camera is the next challenge, but there are simple tips you can follow. The key focus is to be enthusiastic! The hand gestures and facial expressions you naturally use in day to day life are typically not impactful enough on camera and it’s easy to seem a bit dull. You need to be a good 100% more animated and expressive during filming than you would be in everyday life. This will feel a bit ‘over the top’ to start with but once you start to practice and watch the results back on video, you will see what we mean. Watch some of your favourite TV presenters and pay attention to their head tilts, hand gestures, posture, body movements, eyebrows, etc.
Try to smile when you can (if appropriate) but without being over the top. It’s statistically proven than smiling can increase sale and enquiry conversions, so a welcoming and friendly face is always well received by viewers.
Speaking on camera is always the part people feel most nervous about. But remember that it’s ok if you mess up. Unless you are doing live TV, you always have the opportunity to do retakes and edits. Producing your own videos obviously gives you endless control and options for retakes, but even if you are appearing on a TV show, you are always supported by the film crew and it’s not the daunting experience you might anticipate it to be.
People tend to talk faster when they are nervous, but when in front of a camera you actually need to try and talk a little slower than you would normally. When making a video it helps to have pauses between long sentences or sections of speaking, as these make life easier when it comes to editing as you have natural break points to use.
If you are going to be reading from an autocue, practice, practice, practice! The speed of scrolling on an autocue is adjustable so play around with this until you get it just right. Whether you are answering questions on camera or speaking freely using bullet point notes, have confidence in the fact that you know your industry niche. Pretend the camera isn’t there and talk about your expertise to the ability you know you can. If you go ‘off script’ but it still makes sense, then go with it.
Follow us for more tips and guidance about producing brilliant video, or if you are in the Property Industry and would be interested in finding out more about appearing on TV, White Finch can help as we are the official distributer for Property TV products and appearances. Contact us to find out more: [email protected]